My friend Dawn (@dawn.oakes) has always been one to Do-It-Herself. When she got married last May, her entire wedding was produced by the hard work and creativity of her talented and dedicated friends and family. She harnessed each individual's unique skills, and combined them to create an absolutely stunning celebration that those not in the know would believe had been put together by a team of experienced professionals.
After a year of planning her big day, Dawn found herself longing for a new project once the "I do"s were said. Her entrepreneurial sprit led her to embark upon the difficult – and terrifying – journey of creating her own business. ModerNation (www.shopmodernation.com • @modernation.shop) is an online marketplace where the eco-conscious shopper can find curated hard & soft goods that are just as good for the environment as they are for your wardrobe. The shop will be selling both new items direct from sustainability-focused wholesalers, as well as thrifted items hand-picked by Dawn & her team.
In helping Dawn get her brilliant project off the ground, I've been privileged to have the fun of shooting some of the wishlist-worthy items that will be launching in ModerNation's Spring 2016 line. Below are some of my favorite shots with Brooke @travelingpineapple) at the Salk Institute in La Jolla.